Smart strategy. Sharp storytelling.

A serious love for great brands.

We’re Comms Culture — a content and communications studio built for the hospitality world and all the lifestyle brands that orbit it. We help boutique hotels, travel experiences, restaurants, and stylish labels find their voice — and use it well.

Whether you're launching a new property, opening a rooftop bar, or finally redoing that “temporary” website copy from 2019 (we see you), we’re here to bring clarity, cohesion, and a little creative magic.

Because in a world of noisy feeds and forgettable content, the best thing you can be is clear, clever, and unmistakably you.

What We’re All About

We believe:

  • A brand’s voice is just as important as its visuals.

  • Every piece of content should have purpose (and personality).

  • Hospitality is human — your words should feel that way too.

  • Being strategic doesn’t mean being stiff.

Our work blends marketing logic with brand storytelling, helping you connect with your audience in a way that feels natural, thoughtful, and distinctly yours.

Why We Started

Honestly? Because too many beautiful brands sound like they were written by a robot with a thesaurus.
We knew there was a better way. So we built Comms Culture — a creative partner for brands that want to say more by saying it better.

We get hospitality. We live for travel. And we know how to turn your “we’re not sure how to say this…” into content that connects, books, and builds loyalty.

Meet the Founder

Hey, I’m Michaela — a communications strategist, brand storyteller, and hospitality obsessive. I’ve spent 10+ years working with some of Asia’s most exciting travel, food, and lifestyle brands, helping them craft stories that actually mean something. Comms. Culture is where all that experience (and passion) comes to life.

When I’m not refining a brand’s tone of voice or dreaming up a new campaign, you’ll find me discovering hidden bakeries, wandering new cities, or planning my next project over a strong flat white.

What People Are Saying

  • Jennifer D.

    “Michaela is an absolute pleasure to work with and has very strong copywriting and content creation skills that will have your social platforms and communications channels looking tip top in no time. I've worked with Michaela across two different companies and she has executed excellence across a broad range of work. I would highly recommend anyone looking for support with their communications to engage with Michaela. We certainly love her work and look forward to continuing to work together.”

    — Riviera Events, Stelliers

  • Alexandra Purcell G.

    “Proficient in SEO, Michaela implemented growth strategies for improving lead sections of the website and WeChat account based on analytics reports. She embraced all customer facing responsibilities in her stride, making great connections with clients and readers alike, and her positive can-do attitude had a great impact on rest of the team. It has been a pleasure working with Michaela and I would gladly do so again.”

    — Ringier China, Shanghai Family and Parents & Kids

  • Naomi M.

    “Michaela is a driven, hard-working individual, with a natural instinct for identifying and producing compelling content. She understands the merits of content creation with an eye for distribution, showing a strong understanding of SEO and SMO. She's efficient, detail-oriented, and ambitious.”

    — Culture Trip

  • Jonathan H.

    “Michaela excels in a creative environment. She possess excellent copywriting and editorial skills and is an expert in social media and the managing of marketing & publicity campaigns. Michaela is a team player and easy to work with, and would bring an extra dimension to any business.”

    — Quiller Publishing

  • Kate T.

    “Michaela is professional, hard-working, reliable, a great editor, and she made the office a brighter place! I loved working with Michaela and would recommend her in an instant.”

    — Quiller Publishing

Chat With Us

Ready to elevate your comms?